BEGGERS

Beggers is a dog treat brand that's taking a different approach on "treating" your pups. Taking the same technique from moms everywhere, Beggers sneaks fruits and vegetables into their tasty treats that are good for your dog's nutritional requirements. And they come in several flavor combinations so beggers can be choosers after all.

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Beggers began as a start up of dog owners that were concerned about what they were feeding their pets. They came up with several homemade recipes that their dogs were simply begging for. I wanted their logo to be simple, versatile, and for it to work with the art on the bag, while still standing out. I also wanted to make sure to stress the ingredients in the treats were healthy and fun so I went with bold vibrant colors.