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Begger
Branding
Tail Fin Grill
Tail Fin Grill was founded by a man who loved seafood,
but was tired of the same dishes he was experiencing at restaurants.
He wanted to take the classics and revamp them with new ingredients
to provide customers with a new and fun dining experience.
Problem
Like the seafood dishes, a lot of the branding involved is the same from seafood-themed restaurants. It’s either the “old fisherman” theme or the “cheesy” fish characters.
While fun, and successful at telling a story, these brands are overdone and in order to target a new audience, I needed to find a new angle for this brand.
Solution
Create a modern, engaging and cohesive brand that appeals to a younger audience
who may not have been attracted to the idea
of trying seafood before.
Color Branding
1367E1
23456E
000000
Logo Variations
Menu
Neon Signage
Coasters
Specials Board
Beer Mug
Take Out Boxes
Front of House Shirts
Back of House Aprons
Social Media Posts
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